RESUME

Director of Marketing

McKinnis Roofing & Sheet Metal  |  Omaha, NE  |  Aug 2023 – Present

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• Own brand strategy and product positioning for a multi-location organization, setting the creative direction and messaging framework used across every market.

• Plan and lead integrated campaigns spanning digital, social, search, email, video, and local media, managing each from strategy through creative execution and results reporting.

• Manage marketing agencies, creative vendors, and media partners, coordinating timelines and deliverables across multiple concurrent projects.

• Advise executive leadership on brand and growth strategy, translating priorities into campaign plans and organizational communications.

• Plan and produce marketing events and sponsorships, overseeing logistics, vendor coordination, and on-site execution.

• Standardized brand governance and creative standards across regions; built and led the marketing function—hiring, mentoring, and developing team members while establishing scalable processes to support company growth.

• Increased annual marketing leads from 3,104 to 5,381 (+51%) through integrated digital campaigns and optimization efforts; grew organic website traffic 36% via a website redesign, SEO optimization, and lead-generation strategy.

• Supported company growth by partnering with leadership on recruitment marketing initiatives, developing career fair materials, employer branding assets, and digital content to attract qualified talent.

• Use audience segmentation and performance analytics to guide strategy and prove campaign ROI to leadership.

 

Director of Marketing

Milliman, Inc.  |  Omaha, NE  |  Oct 2021 – May 2023

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• Set go-to-market and brand strategy for a SaaS healthcare platform, aligning product positioning with sales and client-acquisition goals.

• Partnered with executive, sales, and product stakeholders to shape messaging and market positioning for new and existing offerings.

• Built audience-focused campaigns and executive presentations that translated complex technical and regulatory concepts into clear client-facing messaging.

• Led CRM and lifecycle marketing improvements that strengthened lead nurturing and gave leadership better visibility into pipeline performance.

• Managed cross-functional project coordination across marketing, operations, sales, and outside vendors to keep initiatives on schedule.

• Collaborated with leadership on internal communications, employer branding, and marketing initiatives supporting organizational growth and talent engagement.

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Director of Marketing

LTi Technology Solutions  |  Omaha, NE  |  Oct 2006 – Mar 2021

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• Built the marketing function from the ground up for a national SaaS fintech company, defining brand strategy and creative direction as the company scaled.

• Led an enterprise rebrand and digital transformation, including website modernization, messaging architecture, and content strategy.

• Planned and executed integrated campaigns across digital advertising, conferences, and webinars, managing budgets, vendors, and event logistics end to end.

• Directed agency relationships, creative development, and multimedia production supporting brand and demand-generation goals.

• Partnered with executive leadership to keep marketing strategy aligned with evolving business objectives and customer priorities.

• Tracked performance metrics to evaluate campaign effectiveness and guide ongoing investment decisions.

• Partnered with leadership on hiring initiatives by developing recruitment marketing campaigns, career fair materials, and employer branding strategies to attract technical and business professionals.

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ADDITIONAL EXPERIENCE

 

Adjunct Professor, Strategic Marketing  |  Bellevue University

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• Taught graduate-level courses in strategic planning, brand positioning, and campaign planning, grounded in real-world business application.

 

United States Air Force  |  55th Communications Squadron

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• Supported strategic communications and visual information initiatives, building early experience in graphic design and operational coordination.

 

BBB Torch Awards Committee Member | Midwest Plains​​​

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EDUCATION

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• M.S., Strategic Marketing — Bellevue University

• B.S., Marketing Management — Bellevue University

• A.A.S., Graphic Arts & Design — Vatterott College

• A.A.S., Commercial Art — Terra Technical College​